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Wednesday, May 26, 2010

Yahoo! Gets Its Game on with Zynga

zyngaZynga, the social gaming outfit behind Farmville and Mafia wars, has inked a distribution pact with  Yahoo. Yahoo will put Zynga games on the home page, Yahoo Games, Yahoo Mail and Yahoo Messenger.


For Zynga, the Yahoo deal is a bit of a diversification play since the company is dependent on Facebook for a lot of its usage. In any case, it’s a win-win for Yahoo and Zynga.


Zynga games are expected to roll out on the Yahoo! network in the coming months and will include:

  • Ability for people to play Zynga games and access their personal Zynga game updates across Yahoo!’s properties including the Homepage, Yahoo! Games, Yahoo! Mail, Yahoo! Messenger and others.
  • Sharing of updates across multiple social experiences simultaneously while playing their favorite Zynga games on Yahoo!
  • Product integration of Zynga games with the Yahoo! Application Platform (YAP), Yahoo!’s OpenSocial container through which third-party developers can develop applications on Yahoo!


Mark Pincus, founder and CEO of Zynga:

“With over 35 million unique users playing our games every single day, social games are fast becoming a leading source of entertainment worldwide surpassing most television shows. Our partnership with Yahoo! gives millions of new users the ability to connect with friends and families through games.”


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